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A smart marketer’s playbook for ensuring B2B webinar ROI
Meet the CMSWire Audience
VP of Customer Experience
Responsible for overall customer experience, customer journeys, voice of the customer and more.
Chief Data Officer
Works to ensure compliance, governance and security of a company’s most valuable assets: its organizational data.
Director, Call Center Operations
Leads call center, customer service and tech support operations. Manages a diverse group of support workers with a need for regular training and high turnover.
VP of Marketing
Leads teams that develop and execute strategic marketing plans to achieve key business and financial objectives with a cohesive voice and message.
Senior Marketing Technologist
Owns martech stack cohesiveness and empowers campaign marketers, analysts and CX leadership with reliable data flows.
Enterprise Architect
Owns enterprise-wide digital experience and martech stack architecture, including CRM, customer data, MAP, DXP, analytics & BI data flows and contact center enablement.
CMSWire Audience Demographics
Seniority
Nearly 75% our audience is composed of senior executives with management responsibilities — those shaping the future of their organizations.
CMSWire Audience Demographics
Top Industries
Meet the Reworked Audience
VP of Digital Workplace
Oversees digital workplace tools and programs across the enterprise and leads a team delivering a positive and productive digital workplace experience.
Head of Employee Experience
Oversees the organization’s EX journey map and links it to strategic enterprise objectives. They create a positive work experience no matter where and how work happens across the enterprise.
VP of Human Resources
Responsible for all human capital matters including HR strategy, hiring and retention, performance management and workplace diversity and inclusion.
VP of Information Technology
Transforms and modernizes the business tech stack to increase operational speed and efficiency while also building the organization’s ongoing commitment to digital transformation.
Director, Learning & Talent
Introduces new L&D programs as needed on an ongoing basis to support evolving business objectives and creates programs and deploys technology tools to address existing and emerging skills gaps.
Director, Internal Communications
Develops and leads internal communications strategy linked to goals and objectives of business, as well as strategic direction of the company. Ensures communications build on the company’s mission, purpose and value proposition.
Reworked Audience Demographics
Seniority
Over 80% our audience is composed of senior executives with management responsibilities — those shaping the future of their organizations.
Reworked Audience Demographics
Top Industries
Meet the VKTR Audience
Chief AI Officer
Serves in a new corporate role to develop a strategic organizational plan to leverage AI both externally and internally to survive and grow.
VP of Technology
Oversees implementation of the C-suite’s AI vision, infrastructure and tools to enable developers and all employees to be more productive and successful.
VP of Data Science/ Technology
Ensures all corporate data is captured, applied and analyzed to set, track and increase business objectives through data engineering and AI.
VP of Operations
Drives workflows and processes with AI systems to increase efficiency for both savings and gains organization-wide.
Enterprise Architect
Owns enterprise-wide systems architecture, including AI platforms, AI workstream integration and AI vendor selections.
Director of Product
Owns product development life cycles from research to rollout that incorporate emerging AI to meet market demand and expectations.
VKTR Audience Demographics
Seniority
75% our audience is composed of senior executives with management responsibilities — those shaping the future of their organizations.
VKTR Audience Demographics
Top Industries
Audience Demographics
Education
Across the spectrum, our members are highly educated and have decision making authority.
(Source: Quantcast)
(Source: Quantcast)
Audience Demographics
Geography
Concentrated in North America, our audience represents a set of global digital professionals.
North America
78 %
EUROPE
14 %
ASIA & OCEANIA
8 %
Engage via
Thought Leadership
We produce custom research, unique data sets and derivative works that fuel your thought leadership and power your campaigns.
Engage Via
Brand Awareness
Our reach spans more than 7 million of today’s most influential digital professionals.
Engage Via
Targeted Traffic
Accelerate your campaigns utilizing our multi-channel advertising packages.
Engage Via
Qualified Leads
Quality first. We deliver verified mid-funnel value with consent, brand exposure and intent.
Meet Your Success Team
Andrew Macaulay
SVP of Sales
Daniella Weinberg
VP of Sales, Mid-West, N-West
Derek Graham
VP of Sales, California/West Coast
Franki Giordano
Associate Director, Marketing Programs
Kelly Sheldon
Director, Marketing Services & Strategic Account Success
Karen Hobert
Thought Leadership, Cisco
SMG has been one of our most valuable providers of research and analysis this year. They are a true partner — they are a joy to work with!
Ashley Keathley
Field Marketing, LumApps
We’ve worked with SMG across multiple projects, including workshops, events and content syndication — all successful. It’s rare to find a strategic partner that exceeds expectations. We look forward to our continued partnership!
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