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Research Services

We specialize in designing, conducting and packaging exemplary primary research, producing assets that drive discussion, build brand trust and position your organization as a thought leader.

Featured Reports

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Market Guide
Customer Data Platforms Market Guide
Get the help you need when choosing a CDP
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Report
The State of the Digital Workplace
1,000+ executives offer a compelling snapshot of where we are and where we’re going.
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Market Guide
Digital Experience Platforms Market Guide
Everything you need to know about the DXP marketplace.
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Report
The State of the EX Leader
Insights from the annual Employee Experience Leader Survey.
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Report
The State of Digital Customer Experience
CX professionals tell us how their journey to deliver compelling customer experiences is going.
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Market Guide
Learning Experience Platforms Market Guide
Your guide to choosing the right LXP for your business.
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Report
Chief Marketing Officer (CMO) Strategies
Annual survey report into the expectations, challenges and successes of the CMO function.
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Featured Data Sets

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DCX Insights
33% call the employee experience “very important” in its relationship to a positive digital customer experience.
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DW Insights
65% of organizations call the digital workplace either a critical or high priority (up from 48% in 2019).
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CMO Insights
Top competencies for marketing leaders are creative thinking (52%) and strategic management (30%).
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Key Team Members

Chris Ehrlich
Chris Ehrlich
Editor in Chief, VKTR
Dom Nicastro
Dom Nicastro
Editor in Chief, CMSWire
Sarah Kimmel
Sarah Kimmel
VP of Research
Siobhan Fagan
Siobhan Fagan
Editor in Chief, Reworked
Tim Harnett
Tim Harnett
Sr. Manager, Content & Research

Research Audience

100 %
SMG reaches 100% of Fortune 500 companies.
80,000 +
80,000+ companies with 72% over 1,000 employees.
7 Million +
We source responses from our global audience of 7 Million+ professionals.

How We Help

Acceleration

Augment your team’s capacity by leveraging our survey design, data collection and creative production expertise.

Build Your Content Library

Partner with us on customer research surveys, which can be used to create whitepapers, infographics, eBooks, sponsored content and more.

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Establish Your Thought Leadership

Research deliverables provide ample opportunities to distinguish your brand as a thought leader, with relevant survey results that go beyond basic messaging with actionable insights for readers.

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Fuel Your Marketing Funnel

Craft surveys and create assets that align with your marketing strategy and work together with your marketing campaigns.

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Engage the Influencers

Get survey results from audience segments that matter to you.

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Research Consultations

Fill out this brief form to request a free consultation with our research team.

Research Consultation